Life! Camera! Action! (LCA) is a leadership and life-skills development program that uses digital video and the art of storytelling to teach  youth (ages 12 to 18) to become successful productive citizens.  Life! Camera! Action! operates in the Sacramento Region and is currently expanding to other regions.

Partnering with area Police Activities League, LCA is an innovative program that provides students opportunities to use technology and digital media to explore issues relative to them and their community.  As they create media projects, students learn and enhance their life skills through critical-thinking and literacy skills; experience new methods of learning and doing research; improve their competence in a wide range of academic subjects; develop leadership skills, team
building skills; and improve their personal development and scholastic achievement.

Students have a voice and thrive on sharing their opinions to shape their future communities. One of the best platforms to share these opinions is by creating Public Service Announcements (PSA) about their passions for change. Though PSAs usually do not require much script writing, they do require students to tell a persuasive story. PSAs are often visual stories that provide information to an audience, evoke an emotion, and often have a call to action. They usually encourage the viewer to want to take some kind of action (i.e. spaying or neutering pets, donating money or switching to reusable bags). A successful PSA is persuasive.

Top Left to right - RCPD Asst. Chief, Nick Goncalves, CalCapArts Executive Director, Charles Lago,
Kunal Vasisht, Miranda Vasquez, Rancho Cordova Mayor, Linda Budge, Allie Xiong, RCPD Chief, Brandon Luke
Bottom Left to right - Jovan Jijo, Martin Peach, Aarav Jain

Left - Deputy Jason Kimbrell, Right - Deputy Sariah Loudon

Public Service Announcements

Cyberbullying is bullying that takes place over digital devices like cell phones, computers, and tablets. Cyberbullying can occur through SMS, Text, and apps, or online in social media, forums, or gaming where people can view, participate in, or share content. Cyberbullying includes sending, posting, or sharing negative, harmful, false, or mean content about someone else. It can include sharing personal or private information about someone else causing embarrassment or humiliation. Some cyberbullying crosses the line into unlawful or criminal behavior.

Children aren’t born racist. Racism is something that is learned, and it’s incumbent on parents to prevent their children from becoming racists. Kids learn through categorizing, and that includes categorizing people based on their physical characteristics, including race. It’s important to accept that this categorization is normal and then keep it from morphing into racism.

Suicide is the second-leading cause of death among people age 15 to 24 in the U.S. Nearly 20% of high school students report serious thoughts of suicide and 9% have made an attempt to take their lives, according to the National Alliance on Mental Illness.

The shocking number of animal cruelty cases reported every day is just the tip of the iceberg—most cases are never reported.The United States is ranked 31 in the world for the toughest animal cruelty laws. Yet 10 million animals die from abuse every year in the US. 60% are dogs, and 18% are cats. Furthermore, studies have revealed that 45% of those deaths come from neglect, while 10% are a result of stabbing or mutilation.


Martin Peach talks about his PSA, and the creative process!

Miranda Vasquez talks about her PSA, and why racism is harmful to society.

Kunal Vasisht talks about his PSA, and what inspired him to create a PSA about Animal Cruelty.

Jovan Jijo talks about his PSA, and what racism means to him.

Aarav Jain talks about his PSA, and his experience with cyberbullying

Behind the scenes & Bloopers

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